'New trend Alert' - Kids Clothing with a Meaning!

Becoming parents is exciting! New roles, responsibilities and a new chapter of life seem appealing, but baby shopping is the best part of becoming a parent. Shopping for clothes is something most parents-to-be look forward to much before the birth of their baby. And this shopping for clothes doesn’t end here; it continues until the kids are grown enough to shop for themselves. Every parent wants to dress their child in the best possible outfits. Fairies, balls, animals and some cute little things are all we find on kid’s clothing, right? 

Kids are fast learners. Everything they look at around themselves always has an impact on their minds. Clothing has always been about colours, patterns, prints and everything cute! It can also teach the kids many things like the difference between colours, the names of animals and many other things. In addition to being comfortable and stylish, clothes should also have some meaning for kids as they learn what they see and read multiple times. 

Blue is for boys and pink is for girls. Is it? Really? These notions are set for children way before they are born. Pink clothes for girls and blue clothes for boys. People fit this right in their kid’s minds from a very young age.

To break this notion of differentiation of colours and making fashion meaningful, we came across the brand Benditaa. Sounds interesting, right?

Benditaa, which translates to pure, sacred and blessed, is a homegrown Indian clothing brand that deals in meaningful clothes for kids. Richa Thakker Desai, the founder of Benditaa, took inspiration from her little daughter and launched the brand in April 2022. She was a lawyer before becoming an entrepreneur and has worked with one of the top lawyers in the country and her mentor, Mr Ashish Ahuja. Richa’s daughter inspired her to take a break from law to start her new venture for kids. Her daughter used to remember everything she read in her outfits. Richa says Benditaa would not have been possible without the constant support of her husband, Siddharth Desai, her parents and her sisters, Garima Thakker and Aparajita Thakker. Now a mother of 2 beautiful children, Richa is a successful entrepreneur.

Benditaa’s main aim is to motivate kids and impart positivity through the meaningful messages printed on their T-shirts. Messages like ‘Be Your Own Hero,’ ‘Fearless,’ ‘Ride Your Own Wave.’ and many others take kids one step closer to being more kind and motivated. Children learn what they see, hear and read. Wearing these positive T-shirts can constantly remind the kids of what they are capable of doing. These inspirational messages can prepare children for a better tomorrow that is full of positivity and kindness. 

Benditaa introduces the kids and their parents to a new world of better, kinder and more positive humans! As learning starts at a young age, Benditaa helps inculcate a sense of self-worth, self-confidence and optimism in kids in their formative years. Everything kids see impacts their minds in one way or another. So, constantly being reminded of these inspirational and positive messages like ‘It All Starts With A Dream,’ ‘You Got This,’ and ‘It’s Cool To Be Kind’  may have a constructive impact on their minds. 

As Benditaa is a woman-led business, another mission of this brand is women empowerment. Girls always have been taught about fairy tales and how a prince charming would come to rescue his princess. Benditaa’s apparels inspire and motivate girls to be self-reliant and independent. Designs like ‘Smart Girl Squad’ and ‘Achieve Anything #girlpower’ inspires them to dream big and achieve everything they want.

Boys, on the other hand, are taken to be rowdy and mischievous. They always have been taught to be strong and not to cry like a girl. To prove these notions wrong, they have messages like ‘It’s Cool To Be Kind.’ 

Lastly, promoting sisterhood and friendship through prints like ‘Real Queens Fix Each Other’s Crowns.’ makes Benditaa a brand for every kid! 

You can choose from a wide range of colours, prints and designs. Now, learning will not be boring. Fascinating designs and inspirational messages will make your kid wear these clothes daily. You can check out these beautiful designs on their Instagram page as well, @benditaashop.